top of page

Julian Howland

Angler Fish
Illustrator, Photoshop (2023)

RIT Graphic Design 2 project. Started with multiple translations of an object, I chose an Angler Fish. Then turned the translations into logos, and finally created brands from 3 of the logos.

The final result of this project was creating a brand identity and personality using mockups of the logos created. Experimenting with different types of brand, such as luxury or street, was my favorite part of this project.

Starting out with a simple icon, I illustrated multiple versions of an angler fish with different personality and perspective. I then took those icons and created logos experimenting with typography. 3 of these ended up being used in the final mockups.

bottom of page