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Julian Howland
Cobb's Hill
Illustrator, Photoshop (2025)
Experiential and branding design for Rochester's Cobb's Hill Park. Includes full branding and various sign designs. Created for Experiential Design at RIT.
The logo is the shape of the reservoir in the park, formatted in the flower of Rochester's logo, and then adjusted inspired by Ruth Cobbs Flower.
In this project I focused on clear way finding that didn't interrupt the beauty of the nature trails in the park. I surveyed a large group to see what colors they felt stood out enough to see, but not too much to where it ruined the natural colors.
Signs
Branding
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