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Julian Howland

Natick Rebrand
Illustrator, Photoshop (2025)

Concept rebranding of The Town of Natick. Using the historic and unique name as inspiration for the logo and design system.

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The logo is a visual translation of the historic Town of Natick. The estimated translation of 'Natick' means "Place of Hills." This combined with the famous Charles River running through the town inspired my logo creation.

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"I love your work, you leaned into the simple color scheme with deep meaning and casual hint at N + river (awesome)"

-Jay Poropatich, Natick Communications Director

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"The poster mocks are sharp! The river symbolism shines in these, 

and the spatial layout gives a great palette for imagery & copy."

-Jay Poropatich, Natick Communications Director

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