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Julian Howland

nove 

Illustrator, Photoshop, InDesign, After Effects, Blender (2026)

RIT Graphic Design Capstone. Full concept company for a bus public transportation service. Includes full branding, mobile app, advertising campaign, bus design, bus stop design, and other assets.

How can we make our inner-city public transportation system cleaner, safer, and more efficient? 

Howland_NovePost.jpg

Capstone Exhibit

Howland_NovePost_Page_04.jpg

The logo for nove is a combination of the letter 'N' and an arrow shape. The heavy weight and sharp lines was inspired by public transportation maps. I aimed for this logo and the branding to be dynamic and easily recognizable in any scenario.

The colors I picked represent the environmental priorities of nove and the modern innovative brand.

Howland_NovePost_Page_06.jpg
Billboard_in_the_Trees_Mockup_1.jpg

Advertising

Howland_NovePost_Page_12.jpg
Howland_NovePost_Page_13.jpg

Business Cards
Different colors represent different roles in the company

Bus Stop

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